To a promising new client, a
strong first impression is everything. How potential clients see you and your
law firm at first glance determines whether they make an effort to get in
touch—or whether they lose interest and take their search somewhere else.

Your attorney profile page
serves as your digital first impression, giving prospective clients a better
feel for who you are, how you operate, and the results you're capable of
delivering. Knowing how to create an excellent attorney profile page will help
you make the most of this opportunity.

What to Include on Your Attorney Profile Page

A thorough attorney profile
includes a variety of important elements. From experience to professional
philosophy to photography, each area plays an equally vital role. The following
are a few of the most important categories worth covering as you flesh out your
attorney profile:

Personal Information

The instant a prospective
client clicks onto your profile, they should feel as if they know who you are,
what you stand for, and what they can expect if they visit your law firm in
person. This all begins with the personal information you include: your name,
phone number, and practice location. This basic information is the most critical—you
can't gain clients if they can't reach you.

Photo

The cliché about a picture
being worth a thousand words applies even in law; no matter how many
credentials you list, you'll struggle to establish a true sense of trust if you
fail to display a professional, up-to-date photo. It should go without saying
that selfies and casual pictures are off-limits; a professional headshot is
worth every penny.

Experience

Experience matters. Clients generally tend to gravitate toward lawyers who boast years of success in their respective niches. That being said, many are willing to work with those who lack decades of experience—they simply need to feel confident that their attorneys are capable of delivering desirable results. This ability can be demonstrated not only by highlighting past professional endeavors, but also with academic credentials, association memberships, and other relevant pursuits.

By the time they've finished
examining your profile, potential clients should understand:

• Where you received your undergrad—and where you attended
  law school
• Which law firms you've worked for and in what capacity: as
  a clerk, associate attorney, or partner
• Whether you've served in roles that expand your
  understanding of the industry—for example, criminal law clients appreciate the
  perspective of attorneys who have worked in prosecution, while real estate
  clients may take interest in working with former realtors
• Your case history, including when and how you achieved
  notable legal victories

Values

Your profile page should go
beyond a typical resume or LinkedIn account. Prospective clients care about
your experience, of course, but they also want to know whether your values
align with theirs. Ideally, the values you display will also align with your core
branding; the goal is to demonstrate a clear and uniform message across all
mediums.

When determining how to convey
your values on your attorney page, consider your firm's primary purpose. Do you
strive to deliver justice to those harmed by negligence? Or do you aim to
provide peace of mind by way of estate planning? This purpose—and the values
that lie beneath it—should be evident as soon as prospective clients scan your
attorney profile.

Reviews

Make sure your profile contains many and recent client reviews.  Reviews have become a critical component in consumer decision making and attorneys without any will be at a great disadvantage.

Media

Are you published in any
notable law journals? Did you score a newspaper headline when you won your
latest award? Did your YouTube marketing effort go viral? Show rather than
tell. Don't hesitate to include media examples of your success. These serve as
valuable social proof, clearly demonstrating the respect you already command in
your community.

Your attorney profile can
serve as a powerful marketing tool, offering a notable edge in today's
competitive legal industry. A thorough attorney profile page will ultimately
pay dividends for your brand and your bottom line. This is your opportunity to
get clients on your side—don't waste it.